Thursday, December 6, 2012

Q3 2011 Quarterly Report

 Adventures in Oz: Fantasy Roleplaying Beyond the Yellow Brick Road
Sales Channel/Product TypeJulyAugustSeptemberQuarter TotalYTDLast YearGrand Total
One Book Shelf/PDF46616262976
One Book Shelf/Print--112-2
One Book Shelf/Bundle-2245
One Book Shelf/Total48921332983
Your Games Now/PDF-----11
Totals89102757 42165

 Adventures in Oz Characters Pack
Sales Channel/Product TypeJulyAugustSeptemberQuarter SalesYTD Sales

In terms of big news for this quarter, I logged my first sale from CreateSpace. Since CreateSpace is an Amazon company, that meant a free listing on Although I could never manage to get my original files accepted back in 2010, I thought the file surgery that made my participation in the OBS Now In Print! program possible might be what I needed at CreateSpace as well. I guessed right and very quickly got things set up over there.
Also, this quarter marks the transition from PDF to EPUB over at Lulu. Since they were discontinuing their multimedia category (which is where I had stuck my PDF), they offered me a free conversion to EPUB and also went ahead and made it available on the iBookstore and the Nook.

Now that we have the opportunity to look back in time somewhat, it seems that nothing quite lives up to that first rush. Sales at Lulu and OBS dropped by about 50% over the same quarter last year. Once we get 2 years on, we'll see if that 50% reduction holds over time.

Down in the Characters Pack chart, I have added a new line labeled "Bundle." This is for copies that are distributed as part of the Corebook and Characters Pack Bundle. The price of the bundle is the same as the corebook by itself, so customers are basically getting the Characters Pack for free in these cases. Since they were effectively giveaways, it would be tempting to simply write them off. But looking at the bundle sales compared to the individual sales of either product can be illuminating. (The corebook part of the bundle is included in the OBS/PDF total of the main chart.)

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