Friday, July 20, 2012

The Long Tail

I don't know if you've noticed that the blog has been getting a bit more irregular over the last month or two. There's a reason for that. A couple reasons, really.

The big one is that Adventures in Oz: Fantasy Roleplaying Beyond the Yellow Brick Road has entered "Long Tail Mode." The initial rush to check out the new shiny is over. Now it's just a few sales a month. A check once or twice a year. And my efforts to promote the game via this blog are not changing that trend.

Does this mean that I'm giving up? Not on your life. This blog has been a part of my life for the last four years. The game itself has been a viable product for 2. That's not something you just quit.

It does mean that I'm going to have to re-strategize a few things. While I had hoped that profits from AiO would feed the rest of my publishing enterprise, it looks like I'm going to have to get more creative than that. I'm currently contemplating a crowdfunding drive to bring AiO into stores. What I do next will likely hinge on the success or failure of that project. I don't think I could give up publishing and blogging (it's in my blood now), but it will determine the shape that future projects will take.

While I'm not quitting the blog, I will be slowing down some. Other projects are commandeering my time and brainspace with non-Oz stuff. And also, after four years of pretty regular updates, it's getting harder and harder to find something that I haven't blogged about. So one thing I did over the weekend was add LinkWithin to the blog, so you can see potentially related posts from the last four years. And don't forget to check out the tag list over on the side to see what I have said about certain topics of potential interest.

Don't forget, I do listen to my fans. If you want to get in touch with me about anything, feel free to leave a comment on the blog, put something on the Facebook page, or drop me an email at

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