Thursday, November 29, 2012

Q2 2011 Quarterly Report

 Adventures in Oz: Fantasy Roleplaying Beyond the Yellow Brick Road
Sales Channel/Product TypeAprilMayJuneQuarter TotalYTDLast YearGrand Total
One Book Shelf/PDF1-2310-60
One Book Shelf/Print1--11-1
One Book Shelf/Bundle1--11-1
One Book Shelf/Total3-2512-62
Your Games Now/PDF------1
Totals5821530 19138

 Adventures in Oz Characters Pack
Sales Channel/Product TypeAprilMayJuneQuarter SalesYTD Sales

This is where things start to get interesting. It's been my first full year as a publisher of an actual product. You can see that I've added an extra column to the chart so that I can look at how the quarterly totals compare to last year. And as we see, even though I was selling books in all three months of this quarter, I didn't sell as much as the month and a half that I had last year. But then again, last year did include that initial release rush.

Speaking of initial releases, this quarter also saw the release of the Adventures in Oz Characters Pack. Although it went to all of the places I sold PDFs, only 2 outlets got any kind of performance. I was actually surprised that one of them was Paizo.

The print edition of AiO actually became available at the OneBookShelf sites (DrivethruRPG and RPGNow) in the last week of March, but didn't get any nibbles until April. You may recall that I had some rather interesting trials in getting to an acceptable POD release from OBS.


The Mayfly said...

2012 should be interesting, if only to chart AiO's afterglow.

I know you did quite a bit of hustling the first year or so. Did you do much marketing this past year?

librarian said...

From your point of view as a publisher, what is the difference between RPG Now and Drive Thru RPG?
I don't really know what the front end difference between them either is.

F. Douglas Wall said...

@Mayfly: Just because I've acknowledged that I'm in "long tail" mode, don't think that these postings are some sort of autopsy. I'm still just as interested in selling my game as I was last year.

This blog is my primary marketing tool. It might not feel like it, but that's just the power of my evil plan. Rather than simply being a constant barrage of "BUY!BUY!BUY!", I put up some interesting content to lure you in and then ask you to buy.

So the fact that I'm updating the blog regularly means that I am continuing to market my game.

I also have a fan page on Facebook and take advantage of the onsite advertising opportunities at the OBS sites

@librarian: As near as I can tell, there is no difference between the two sites. In fact, when I first uploaded my PDF back in September 2010, I uploaded it to each site individually. Only later did I discover that, since they both use the same back-end, I had effectively uploaded it twice to the same system. That got sorted out soon enough.

They do track sales separately internally, it seems. I made Copper Bestseller on DriveThru quite a while before I got it on RPGNow.

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