Q2 2012 Quarterly Report

Slowly but surely I am getting caught up to the current day.

 Adventures in Oz: Fantasy Roleplaying Beyond the Yellow Brick Road

Sales Channel/Product Type	April	May	June	Quarter Total	YTD	Last Year	Grand Total
Lulu/Print	-	-	-	-	1	7	69
Lulu/Digital	-	-	-	-	2	2	12
Lulu/Total	-	-	-	-	3	9	81
CreateSpace/Print	-	-	1	1	3	-	11
One Book Shelf/PDF	-	5	2	7	27	3	131
One Book Shelf/Print	-	-	-	-	-	1	2
One Book Shelf/Bundle	-	-	-	-	1	1	10
One Book Shelf/Total	-	5	2	7	28	5	143
Paizo/PDF	-	-	-	-	-	1	5
Amazon Kindle	1	1	1	3	8	-	8
Totals	1	6	4	11	42	15	249

 Adventures in Oz Characters Pack

Sales Channel/Product Type	April	May	June	Quarter Sales	Total Sales
OBS/PDF	1	2	-	3	34
OBS/Bundle	-	2	1	3	26
OBS/Total	1	4	1	6	60
Paizo/PDF	-	-	-	-	1
Totals	1	4	1	6	61

For those of you wondering why I'm not participating in this year's A to Z blogging challenge, I think you'll see the answer on this chart. The sales for April set a historical low. The only times I have sold less product were when I had no product to sell. I'm tempted to blame the blogging challenge, since this is the only April to perform this poorly and the months surrounding April were not similarly suppressed.

Also for the month of April, OneBookShelf put together a charity bundle to support the Center for Missing and Exploited Children. (It's Child Abuse Awareness Month again this year, too). I donated the Characters Pack this time, since I had already donated the corebook to a previous charity bundle.

It may have been a "perfect storm"  of the two events that caused sales to drop like this. But it's enough to make me rethink my marketing strategy.