Q1 2011 Quarterly Report

 Adventures in Oz: Fantasy Roleplaying Beyond the Yellow Brick Road

Sales Channel/Product Type	January	February	March	Quarter Total	Grand Total
Lulu/Print	3	3	1	7	57
Lulu/PDF	-	-	-	-	4
Lulu/Total	3	3	1	7	61
Paizo/PDF	1	-	-	1	4
One Book Shelf/PDF	2	1	4	7	57
Your Games Now/PDF	-	-	-	-	1
Totals	6	4	5	15	123

If you just look at the two lines labeled Lulu/Print and One Book Shelf/PDF, they look like they're tied. But that's not the case, because there are now multiple formats available at Lulu. Combining the two formats for sale at Lulu brings total sales up to 61, giving them a lead in overall sales. Interestingly enough, they did manage exactly the same sales totals for this quarter. Lulu strongest in the early parts of the quarter, with OBS picking up the tail.

Note the bolded line highlighting Lulu's total sales. This chart is going to gain a couple of those lines as format options expand over the year.

The pivot point was in February, when I attended my annual gaming convention, DunDraCon. Exactly why this shift occurred, I don't know. A boost in after-con sales at OBS might be an increased awareness of the game from the con, since the OBS sites are places that a gamer is more likely to shop than an Oz fan. But I've got no guesses as to why Lulu would drop off at the same time. It might be part of the general shift away from Lulu, but we'll see how that happens over time.