Q2 2011 Quarterly Report

 Adventures in Oz: Fantasy Roleplaying Beyond the Yellow Brick Road

Sales Channel/Product Type	April	May	June	Quarter Total	YTD	Last Year	Grand Total
Lulu/Print	2	5	-	7	14	19	64
Lulu/PDF	-	2	-	2	2	-	6
Lulu/Total	2	7	-	9	16	19	70
One Book Shelf/PDF	1	-	2	3	10	-	60
One Book Shelf/Print	1	-	-	1	1	-	1
One Book Shelf/Bundle	1	-	-	1	1	-	1
One Book Shelf/Total	3	-	2	5	12	-	62
Paizo/PDF	-	1	-	1	2	-	5
Your Games Now/PDF	-	-	-	-	-	-	1
Totals	5	8	2	15	30	19	138

 Adventures in Oz Characters Pack

Sales Channel/Product Type	April	May	June	Quarter Sales	YTD Sales
OBS/PDF	-	8	8	16	16
Paizo/PDF	-	1	-	1	1
Totals	-	9	8	17	17

This is where things start to get interesting. It's been my first full year as a publisher of an actual product. You can see that I've added an extra column to the chart so that I can look at how the quarterly totals compare to last year. And as we see, even though I was selling books in all three months of this quarter, I didn't sell as much as the month and a half that I had last year. But then again, last year did include that initial release rush.

Speaking of initial releases, this quarter also saw the release of the Adventures in Oz Characters Pack. Although it went to all of the places I sold PDFs, only 2 outlets got any kind of performance. I was actually surprised that one of them was Paizo.

The print edition of AiO actually became available at the OneBookShelf sites (DrivethruRPG and RPGNow) in the last week of March, but didn't get any nibbles until April. You may recall that I had some rather interesting trials in getting to an acceptable POD release from OBS.