Well, I certainly think more people should be playing RPGs. It's great fun and there are lots to choose from, so there's an RPG for nearly every taste.
One idea that's been on my mind for a long time is to introduce people at an Oz convention to Adventures in Oz: Fantasy Roleplaying Beyond the Yellow Brick Road.
I think it's important to meet people where they are when trying to get them to take on a new interest or hobby. D&D got its start during a surge of popularity for The Lord of the Rings and other fantasy fiction. The creation of cyberpunk fiction led to a number of cyberpunk games. Vampire: The Masquerade rode the wave of the Goth subculture.
It's common to think of the gaming hobby/industry like a pie chart, with the wedges representing which games are being played or purchased. Most publishers and designers are content to struggle over their share of the pie to see if they can make it larger. Actually growing the pie by turning non-gamers into gamers is much harder, and therefore less cost-effective from a financial standpoint.
So just like the old Coke commercial wants to teach the world to sing, I would love to teach the world to game.
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